Join us LIVE this 30th of NOVEMBER at 1.30 pm to hear Gregory SANTANER's Point of View on Online Sales by Veterinarians.
Recent figures from the veterinary sector are now available in France, he will tell you about them.
Introduction: link with the previous module and the Vet Digital Training initiative
Reminder of the arrival of online sales offers for vets
5 ideas to be dismantled:
• Idea #1: I won’t be able to make money with such low prices
• Idea #2: I won’t know where to put all this stock if my sales take off
• Idea #3: My customers won’t necessarily buy regularly from my site
• Idea #4: I’ll be forced to match prices in my clinic
• Idea #5: Sales will take off immediately and without effort
Conclusions and perspectives
Questions & answers
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Grégory Santaner graduated in veterinary medicine from Oniris (ENVN) in 1999, and also has a university diploma in Health Product Marketing (IAE Nantes).
In 2005, he founded and ran VetoNetwork (consulting and training), which supports veterinarians and animal health firms in their digital development.
After 15 years as a practicing canine vet and partner in a Normandy veterinary group, he is now manager partner of two veterinary establishments near Lorient named Anicoon.
In 2017, he co-founded Vet In Tech, the 1st animal health think tank. He is also author of the Practical Guide for Connected Vets, published in 2016 and the Practical Veterinary Guide, published in 2018: managing digital reputation, by Editions Medcom. Interests: development of uses for new technologies with special focus on Internet, social media, E-reputation, connected devices and artificial intelligence.
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