Les objectifs S.M.A.R.T. permettent à un patron de mettre en place des actions précises afin d'atteindre le but fixé en terme de croissance, de rentabilité, d'organisation, d'image de marque, etc…
Marketing as DNA
After an executive career in general retail, Marc-Alexandre chooses the profession of strategy consultant to accompany firms in their commercial and marketing development through training and advice.
His mission is to help entrepreneurs to reflect more on their Marketing positioning on the national & international market and to improve the competences of their teams to facilitate the achieving of this goal, thank to personalized, practical trainings, based on real case studies.
As a lecturer at the University of Valenciennes (France), speaker at The House of Training (Luxembourg) and speaker in Belgium, Marc-Alexandre specialized in Blended Learning in 2012 and founded the Management Academy TV to facilitate access to high quality courses that are interactive and available at the best convenience of the trainee.
The eLearning mode allows to receive credits of continuing education.
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